This is the first report to quantify the decline of older shoppers on the high street due to lack of seating. Stoke is fairly well served in that regard, but more might be done. Local traders might have a standard sign made, that they could display in their shop window, indicating that they offer their elderly customers a seat inside. Given that 45% of Stoke-on-Trent households do not have access to a car, which means that many people have to walk to the shops, being able to rest before one starts shopping is especially important in the city. Also while carrying heavy bags home.